Marketing Green To Women – Diane MacEachern

March 7, 2011 · 0 comments

in eco friendly

Diane MacEachern discusses engaging women in environmentally friendly and sustainable living and shopping. She reviews statistics showing the large retail purchasing power that women have and ties it in to the green marketplace. She provides examples of green companies and products that are getting the marketing right. Author of Big Green Purse, Beat High Gas Prices Now!, and Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth, Diane MacEachern was the co-founder and chief executive of Vanguard Communications. She has reached millions of people through national television appearances, a weekly syndicated newspaper column, and numerous public education initiatives. Learn more about Diane MacEachern here:

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